P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator There's one more person 0:01 who'd like to say good night to you. 0:02 And it looks like he's just about ready. 0:04 (mother sings to baby) 0:06 Woman When bed time comes, 0:11 keeping Kane dry becomes most important. 0:13 Especially if he's going to sleep through 0:15 'til morning. 0:17 That's when it's time for overnight Pampers. 0:18 They're a lot thicker and more absorbent 0:22 than the other two sizes. 0:24 And, like all Pampers, they're water proof on the outside 0:25 so I don't have to fuss around with plastic pants 0:29 or snaps. 0:31 And I hardly ever find his pajamas damp 0:33 when he wakes up in the morning. 0:35 I just put an overnight Pampers on him 0:37 and tuck him in for the night, 0:39 knowing they'll keep him drier than cloth diapers, 0:40 so he'll sleep better. 0:43 And that lets me sleep better. 0:44 They grow up so quickly. 0:47 If only they could stay babies. 0:49 Some day, I suppose he'll grow up 0:52 to be a little like his dad, 0:53 and that will please me just fine. 0:55 Good night. 0:58

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