P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies crying) 0:01 - Excuse me. 0:02 Hey, third one from the right, 0:03 eight pounds, 11 ounces. (man whistles) 0:06 - Are you a first? 0:08 - Third time around friend. 0:09 - Oh, I'm just starting out. 0:11 - Great, here, start them off right. 0:13 - With a diaper? 0:16 - It's not a diaper, it's a Pampers, 0:17 better for babies besides it'll save the little woman 0:19 from washing diapers. 0:21 - Pardon me. 0:22 - Sure. Hey, get a load of him. 0:24 - Hey, he's a big one. 0:27 - Yeah, here have a Pampers. 0:28 - No thanks, we've got plenty of diapers. 0:30 - Oh, these are better. 0:31 The wife uses them all the time. 0:32 She says keeps them drier than cloth diapers. 0:34 - Gee thanks. 0:37 Narrator Cloth diaper get wet and stay wet. 0:38 But moisture goes through Pampers stay dry lining 0:41 and gets trapped below. 0:43 Next to baby, the lining stays drier so baby stays drier. 0:45 Outside Pampers are waterproof. 0:48 (babies crying) 0:50 - Here have a Pampers. 0:52 - No thanks, I don't smoke. 0:54 (man laughing) 0:55 Narrator Pampers, for drier, happier babies. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:11:04