P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: [Gun Shooting] 0:00 - Hey, quiet in the balcony. 0:03 - He needs changing and I forgot the diapers. 0:04 - Well, maybe you can borrow some. 0:07 - Would you dear and take Jeffery. - Okay. 0:09 - Hi, we forgot our diapers and - 0:17 - Oh here, have a Pampers. Much better than cloth diapers. 0:19 I use them all the time. 0:22 - Gee, thanks. Don't think your mom will go for this. 0:23 Would you have... no. 0:28 My son can't sleep in wet diapers and we're all out. 0:31 - There's only a couple left. Here take the box. 0:34 - Pampers. Doesn't anybody use diapers anymore? 0:36 - Pampers keep babies drier than diapers. 0:39 Announcer Cloth diapers get wet and stay wet. 0:42 But moisture goes through Pampers stay dry lining 0:44 and is trapped below. Next to baby, the lining stays drier. 0:46 So baby stays drier. Outside, Pampers are waterproof. 0:49 - These things sure make Jeff happy. 0:53 - Hey, go get some more. 0:55 Announcer Pampers. For drier, happier babies. 0:57

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