P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here's the number where we'll be, Mrs. Cook. 0:01 I, oh, I'm sorry. 0:03 - First time outing? 0:05 - Oh, how'd you know? 0:06 - Lucky guess. 0:08 Now you and Mr. Bean relax, go out and have fun. 0:09 Just point me to the diapers. 0:12 - Oh, in the baby's room in the box. 0:14 - A box? Pampers? 0:16 - Sure, Pampers. 0:19 When you change her, just get rid of it. 0:20 - You didn't need to get special diapers just for tonight. 0:23 - Oh, but I use Pampers all the time. 0:25 They keep Jenny drier. 0:27 - Drier than diapers? 0:29 - Uh-huh. 0:29 - How? Narrator Here's how. 0:32 When a cloth diaper gets wet, 0:33 it stays wet, inside and out. 0:34 But moisture goes through Pampers stay-dry lining 0:37 and is trapped in absorbent layers below. 0:39 Inside, next to baby, the lining stays drier, 0:42 so baby stays drier. 0:45 Outside, Pampers are waterproof. 0:46 You don't need plastic pants. 0:49 - Your mommy's pretty smart for a nervous Nell. 0:51 - Me, nervous? (Mrs. Cook laughs) 0:54 Narrator Pampers, for drier, happier babies. 0:57

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