P&G: Pampers Disposable Diapers, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You sure give a great baby shower June. 0:01 I even get soap for the diapers. 0:03 - Diapers. You got Pampers. 0:05 - I mean for every day. 0:07 - So do I, Pampers keep Emily drier. 0:08 - Drier than diapers? How? 0:11 Narrator Here's, how moisture goes through 0:13 Pampers' stay dry lining and is trapped below, 0:15 away from baby. 0:18 So baby stays dryer, inside and out. 0:19 - Hey, what about this? 0:22 - I got the Pampers. You get the soap 0:24 Narrator Pampers for dryer, happier babies. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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