P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Next, fashion looks at baby bottoms. 0:01 Wet diapers are definitely out, 0:04 Pampers are in. 0:06 Note, the cleverly concealed stayed dry lining 0:08 moisture goes through it and is trapped below, 0:11 away from baby. So, baby stays dryer. 0:14 Outside Pampers is waterproof, don't you love it? 0:18 This season, the smart bottom, is a dry bottom. 0:23 From now on, it's Pampers. 0:26

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