P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, Mrs. Holbrook, more baby books? 0:01 Your mommy is our best customer. 0:04 (baby babbling) 0:06 - Oh, I think she needs changing. 0:07 - Won't you be glad when you're through washing diapers? 0:09 - Oh, I've never washed diapers. Christy's got these. 0:12 - Pampers? 0:16 Mother No washing, no mess. You just use them once. 0:18 - My daughter ought to hear about that. 0:20 But are you sure they're good for the baby? 0:23 - Better than diapers. Pampers keeps her dryer. 0:25 - Dryer, how? 0:29 Narrator Here's how. When a cloth diaper gets wet, 0:30 it stays wet, inside and out. 0:33 But moisture goes through Pampers stay-dry lining 0:35 and is trapped in absorbent layers below. 0:38 Inside next to baby, the lining stays dryer, 0:41 so baby stays dryer. Outside, Pampers are waterproof. 0:44 You don't need plastic pants. 0:48 - I certainly will tell my daughter. You know, 0:49 Mrs. Holbrook, you could write a baby book of your own. 0:52 Narrator Pampers in three sizes, 0:55 newborn, daytime, overnight. 0:56

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