P&G: Pampers Disposable Diapers, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (babies talking) 0:01 Narrator Everybody talks about diapers, 0:05 those cloth things that get so wet 0:08 but nobody does anything about them. 0:10 And they're so uncomfortable 0:13 because when a cloth diaper gets wet, 0:15 baby's bottom gets wet and stays wet 0:18 and you need plastic pants 0:21 to keep everything else from getting wet. 0:22 But now there's a drier way, Pampers, 0:25 to help give you dry babies 0:28 with dry bottoms. 0:30 With Pampers, 0:31 moisture goes through the stay-dry lining 0:32 and is trapped below. 0:35 Inside, next to baby, lining stays drier. 0:36 So baby's bottom stays drier. 0:39 Outside, Pampers is waterproof. 0:42 It's diaper and pants in one. 0:44 And each Pampers is used only once. 0:46 No washing. 0:49 A clean, fresh change every time. 0:50 Pampers, the nearest thing there is 0:54 to a dry baby with a dry bottom. 0:56

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