P&G: Pampers Disposable Diapers, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, come on it's your deal. 0:02 - Just a second. I got to change the kid first. 0:04 Hey, get that smoke out of here. Elsie would kill me. 0:09 - They couldn't stick me with that messy diaper detail. 0:13 - Oh, it's not too bad. We use these Pampers. 0:16 You just tear off the outside sheet and flush the rest away. 0:19 - Hmm, say you got it made but they any good for the kid? 0:23 - My Elsie says they keep him drier. 0:26 She wouldn't have a diaper in the house. 0:29 Woman Here's why. Pampers has this special 0:31 stay dry lining. The cloth diaper doesn't. 0:34 Pampers lining lets moisture through into 0:36 absorbent layers below. Lining stays drier. 0:39 Helps keep wetness away from baby. 0:43 - Come on, where's his pants? 0:45 - You don't need them. These are diaper and pants. 0:47 - Say this deal set you back much? 0:50 - How could it when I keep losing my shirt to you guys. 0:52 - Charlie boy, you got a winner there. 0:54 Woman Pampers for drier, happier babies. 0:58

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