P&G: Pampers Disposable Diapers, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hey honey, I thought you were gonna be home by now. 0:01 Woman Be there in half an hour. How are things? 0:03 - Oh, awful. He's been kicking up a storm. 0:07 Woman When'd you change him last? 0:10 - Oh yeah. 0:13 Well, we're getting low on diapers. 0:15 Woman What? I left you plenty in the hall closet 0:16 and they're Pampers. We don't use diapers. 0:19 - Pampers, diapers. You know the difference, huh? 0:22 Woman Sure! Pampers keep them drier. 0:26 Narrator Here's proof that even without 0:29 the waterproof backsheet, Pampers are better than diapers. 0:30 Watch water go right through cloth diapers, 0:34 not through Pampers. 0:36 Result? Your baby stays comfortably dry. 0:38 - Hey, how come no plastic pants? 0:41 Woman Honey, you don't need them with Pampers. 0:43 Diapers and pants in one. 0:45 - (groans) I thought my mother knew all the answers. 0:47 Woman Your mother? 0:51 Narrator Pampers, from Proctor and Gamble 0:52 for drier, happier babies and Pampers are flushable. 0:54
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John W. Hartman Center for Sales Advertising & Marketing History
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