P&G: Kind Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - When you examine most dishwashing detergents 0:03 in this big, bewildering, 0:06 bubbling world of suds. 0:07 You realize there's one thing behind all of them: 0:09 a long history of making soap. 0:12 In fact, 0:15 until now dish washing detergents had 0:15 been made by people who make soap. 0:17 We would like to introduce the one exception, 0:20 new Kind Dishwashing Liquid. 0:23 What's behind Kind? 0:26 A long history of skincare, 0:28 Noxzema skincare. 0:31 New Kind works hard on your dishes, 0:33 while it's kind to your hands. 0:35 Kind suds are not at all sensitive 0:38 about doing a good day's work, 0:39 but are terribly sensitive about how they treat your skin. 0:41 So if you have sensitive skin, 0:45 sensitive suds were invented for you. 0:47 Try new Kind Dishwashing Liquid with sensitive suds. 0:50 Of course Kind costs a little more, 0:54 but look who was behind it. 0:56 Noxzema, the skincare people. 0:58

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