P&G: Joy Dish Soap, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dishwashing liquid, dishwashing liquid. 0:02 - Stop! Don't buy that low-price brand, buy Joy! 0:05 Lemon-fresh Joy. 0:10 - (smelling) Lemon. 0:12 - Wait, this one has a lower price. 0:14 - For all the dishes I wash, I've gotta be economical. 0:16 - But Joy gets your dishes so clean you can see yourself. 0:19 - Beautiful shine. 0:24 - It is a beautiful shine, 0:25 but if you buy Joy, it's got to cost more. 0:27 You can't have everything! 0:29 - Right. 0:31 - Wrong! You wash a lot of dishes! 0:32 How many can you wash with a cap full 0:34 of that low-price brand? 0:35 - About this many. 0:36 - Hmm. 0:39 - Well a cap full of Lemon-Fresh Joy 0:40 is so rich and concentrated, it'll wash up to twice as many. 0:41 - Hey, if it can wash twice as many dishes, 0:46 Joy won't cost me anymore to use than the low-price brand. 0:49 - And with Lemon-Fresh Joy, 0:53 you can see yourself in your dishes. 0:54 - How can you beat Joy? 0:58

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