P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog barks) 0:01 - What on earth? 0:04 what's that over Ann's baby? 0:05 Is that baby powder? 0:08 I'd better get Ann. 0:11 Narrator Don't be alarmed, ma'am. 0:12 You see, Ann used Ivory Snow 0:13 and Ivory Snow makes diapers behave 0:15 like they've been 0:17 (bells chiming) 0:18 sprinkled with baby powder. 0:19 Make's 'em baby powder safe. 0:21 Lady Incredible. 0:23 Narrator That's a fact. 0:24 Ivory Snow works like baby powder 0:26 to help protect against diaper irritation. 0:29 Lady Well, my baby's diapers should be all right, 0:32 I used a good detergent. 0:34 Narrator Detergents cannot make 0:36 a diaper baby powder safe. 0:37 Feel it, now feel the Ivory Snow diaper. 0:39 Every fiber's so soft and smooth, 0:42 you know it's baby powder safe. 0:45 - Gee, you're right. 0:48 Narrator Mothers, if you want 0:50 your baby's diapers to be 0:51 (bells chiming) 0:53 baby powder safe, 0:55 wash 'em in Ivory Snow. 0:56

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