P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Ever believe this healthy, happy boy 0:02 was an incubator baby? 0:04 - I'll never forget those first three weeks. 0:06 I couldn't even touch my baby or hold him. 0:08 Announcer Been making up for it ever since? 0:11 (baby babbles) 0:12 - Well, he gets plenty of loving, 0:13 but I've never spoiled him. 0:15 Announcer You give them the best of everything, I see. 0:16 Including Ivory Snow. 0:19 - Uh huh, 'cause it's safe. 0:21 We've had no diaper irritation. 0:23 Announcer Ivory Snow leaves nothing irritating 0:25 in diapers. 0:27 It's mild, like floating Ivory. 0:28 - Even the Dr. Denton people who make these sleepers 0:30 recommend Ivory Snow. 0:33 It washes them so clean, 0:35 a lot softer. 0:37 Announcer They look practical. 0:39 - They'll grow a size. 0:40 See? This year, top row of snaps. 0:41 Next year, bottom row. 0:44 Non-skid soles too. 0:47 Safe. 0:48 Announcer The Dr. Denton people believe in safety. 0:50 They recommend Ivory Snow, 0:53 safest possible soap. 0:55 (Betty laughs) 0:57 Betty I'm with them.

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