P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mrs. Shore's had four children 0:01 in only two years. 0:03 - Know how it's done? 0:05 You have twins. 0:07 Announcer Must be lots of work, Mrs. Shore. 0:08 - Yes, but well, I'm still crazy about children. 0:10 Announcer Even with all those diapers? 0:13 Catherine 250 a week. 0:16 Announcer But I see you use Ivory Snow. 0:18 - My practical side. 0:21 With four in diapers I can't afford diaper irritation. 0:23 Announcer You're safe with Ivory Snow. 0:26 It can't leave anything irritating in diapers. 0:28 - Mm. Leaves them soft. 0:30 Even the makers of these play clothes 0:33 recommend Ivory Snow for washing them. 0:35 Announcer Hanes Knitting Company makes those. 0:37 - They're called stretch terry cloth coveralls, 0:39 and boy, the time this one-sided snapping saves me. 0:42 Announcer Those convertible toes are handy. 0:46 Catherine Cover them up or let them free. 0:48 Announcer You get extra growing room too. 0:50 The Hanes Knitting Company is practical and safety minded. 0:53 That's why they recommend Ivory Snow. 0:56

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