P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the world's most precious baby. 0:01 (both laughing) 0:03 This, the happiest laughter. 0:05 Mrs. Barrett waited 11 years for her firstborn. 0:07 - He's all I ever dreamed he's be. 0:11 Narrator I see he has everything. 0:15 Diana Everything they recommend. 0:16 Narrator Including Ivory Snow for baby wash. 0:18 Diana Even the people who made 0:21 these diapers recommended it. 0:22 Narrator Ivory Snow can't leave anything irritating 0:24 in diapers, it's mild, like floating Ivory. 0:26 - I feel safer with it. 0:29 Clean, soft, sweet. 0:32 Narrator That's the new Curity stretch weave. 0:34 Makes diapering easier. 0:36 Diana Mm-hmm, they're smoother fitting 0:37 than ordinary diapers, but what's wonderful, look. 0:39 More stretch after washing. 0:44 They don't bind him. 0:47 Narrator Well, Curity who makes stretch weave diapers 0:48 is against anything that chafes or isn't safe and mild. 0:50 That's why they recommend Ivory Snow. 0:54 Diana (chuckles) I'm with them. 0:56

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