P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (pic hitting rock) 0:01 - Who'd ask a geologist 0:03 with these rough hands 0:04 to test diapers for softness? 0:05 Ivory Snow! 0:07 - Which feel softer, Mr. Arnold? 0:08 Ivory Snow-washed diapers 0:09 or detergent-washed diapers? 0:10 Clark These on the right. 0:12 - [Female Interviewer] And the tag says? 0:13 - Today's Ivory Snow 0:14 with built in fabric softener. 0:15 - [Female Interviewer] Right. 0:17 Detergent-washed diapers just aren't as soft. 0:18 And softness means safety 0:19 from rubbing and chaffing. 0:21 - If my rough hands can feel the difference, 0:22 I'm sure little Amy can. 0:24 - [Female Interviewer] Get pure, mild 0:26 Ivory Snow with built-in fabric softener. 0:26

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Original permalink · Record added: 2025-04-22 23:17:08