P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mrs. Shore's had four children 0:01 in only two years. 0:03 - Know how it's done? 0:04 You have twins. 0:06 Announcer Must be lots of work Mrs. Shore. 0:08 - Yes, well, I'm still crazy about children. 0:10 Announcer Even with all those diapers? 0:13 Mrs. Shore 250 a week. 0:15 Announcer But I see you use Ivory Snow. 0:18 - My practical side, with four in diapers I can't afford 0:20 diaper irritation. 0:24 Announcer You're safe with Ivory Snow. 0:25 It can't leave anything irritating in diapers. 0:27 - Mm, leaves them soft. 0:29 Even the makers of these play clothes 0:32 recommend Ivory Snow for Washington. 0:34 Announcer Hanes Knitting Company makes those. 0:36 - They're called stretch terry cloth coveralls, 0:39 and boy, the time, this one-sided snapping saves me. 0:41 Announcer Those convertible toes are handy. 0:45 Mrs. Shore Cover him up or let them free. 0:47 Announcer You got extra growing room too. 0:50 The Hanes Knitting Company is practical 0:52 and safety minded. 0:55 That's why they recommend Ivory Snow. 0:56

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