P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: [Henry] I'm gonna put it on him. 0:02 - I made it. 0:04 [Female Speaker] Hey, he's too young and tender 0:05 for decorations. 0:07 - But I made it for him. 0:09 [Female Speaker] I know sweetie. 0:11 Come on, let's get the soap for his diapers. 0:12 [Henry] I'll get it, I'll get it. 0:15 [Female Speaker] Not detergent, Ivory Snow. 0:17 (box thudding) 0:20 - This is baby soap, silly. 0:21 [Henry] Why? 0:23 [Female Speaker] Have to keep baby safe, Henry. 0:24 Boil bottles, measure formulas, 0:27 use the safest kind of soap too. 0:29 - Ivory Snow's safe in babies. 0:31 [Female Speaker] Mm-hm. 0:34 It's mild like floating Ivory. 0:35 Can't leave anything in diapers to hurt him. 0:37 [Henry] It gets them soft. 0:40 [Female Speaker] Softer than detergents, 0:42 and good and clean. 0:43 - See Henry, boys don't know anything. 0:46 - Then why'd mom get a baby boy? 0:49 [Announcer] Boy or girl, 0:52 when it comes to babies' wash, 0:53 more baby doctors recommend Ivory Snow 0:54 than any other washing product. 0:57

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