P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft grinding) 0:01 Mother Suzie, what are you doing? 0:03 - Gonna blow bubbles for that baby. 0:05 Mother Babies are delicate, honey. 0:08 You'll get suds all over her! 0:09 Suzie It's just soap! 0:11 Mother Detergent? 0:14 But that isn't even baby soap, Suzie. 0:15 Her things get Ivory Snow. 0:18 - They do? 0:20 Mother Sure. 0:21 You know, mommy does lots of things to keep baby safe. 0:22 Want the safest kind of soap, too. 0:26 Suzie Why? 0:28 Mother 'Cause baby's skin's new and tender. 0:29 - And wrinkly! 0:31 Mother That's right, Suzie, 0:33 and Ivory Snow doesn't leave anything in diapers 0:34 to hurt her. 0:37 - Not even the wrinkles? 0:38 Mother Nope. 0:40 It's mild, Like your Floating Ivory. 0:41 Gets diapers clean, and lots softer than detergents could. 0:43 - Can I have some Ivory Snow? 0:47 Mother Why? 0:49 - So I can blow some safe bubbles. 0:50 Announcer See why more baby doctors 0:53 recommend Ivory Snow for baby's wash 0:55 than any other washing product. 0:57

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