P&G: Ivory Snow, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, hold still! 0:02 You know as a registered nurse, I've diapered, plenty 0:04 of bouncing babies and Margie here is one of the bounciest, 0:07 but she's still a baby. Needs lots of special care. 0:11 And Ivory Snot is part of it cause it cleans ivory, safe. 0:14 Leave everything that touches tender skin free 0:18 from harsh deposit, far softer than detergents 0:21 could people who make baby clothes recommend Ivory Snow. 0:24 Like PA change company, 0:29 maker of this wonderful snap side shirt. 0:31 As Margie grows, the shirt grows with her, see? 0:34 Just snip the thread and expandable tabs 0:37 that Margie shirt fits perfectly. 0:39 Fine, free sleeves add to her comfort too. 0:41 Hanes also makes Margie's adorable flower kimono, 0:45 and all Hanes baby clothes carry the recommendation: 0:48 wash in Ivory Snow. 0:51 Good advice for it's a safest possible soap 0:54 a mother can use. 0:58


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