P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (stair dragging) 0:01 Mother Judy, what are you doing? 0:02 - Just helping. 0:03 Mother Don't get that laundry mixed up. 0:05 The nice things are all separated. 0:06 Wait for me. 0:08 - Mommy's blouse and slip and lots of pretty things. 0:09 And now, the soap. 0:14 Mother Judy, I said wait. 0:16 - I didn't mix them up. 0:18 - Oh, and detergent. 0:20 - You use it. 0:21 - Not for my nicer things. 0:22 They get Ivory Snow. 0:24 - Oh. 0:26 - If we're being careful with our pretty clothes 0:27 washing them separate and all, 0:29 it just makes sense to use Ivory Snow. 0:31 It's safe. 0:33 - Why? 0:34 - 'Cause it's mild, 0:36 like you're floating Ivory. 0:36 You know, cleans nice and gentle, 0:39 helps keep things pretty. 0:41 - Like your dress? 0:43 - Uh-huh. 0:44 And sweaters are much softer than with detergents. 0:45 - Yeah. 0:48 - See why you should use Ivory Snow? 0:49 - Uh-huh, so you won't get mad. 0:51 (Mother chuckles) 0:53 Announcer Hand or machine-washing, 0:54 it's not special care 0:55 unless you use safe, gentle Ivory Snow. 0:56

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