P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (knocking) 0:01 - Mrs. Palmith! 0:02 Woman Oh, hi Betsy. 0:03 - Can mommy borrow some soap? 0:05 - Sure, what she washing? 0:07 - My best petticoat and her new blouse. 0:09 - Then you want this. 0:11 - Nuh-uh, Mommy uses that. 0:12 - Detergent for nice things? 0:15 But doesn't she wash them separate from ordinary laundry? 0:17 - Sure, she's real careful with the nice things. 0:20 - Well, it's not being real careful with nighties and slips 0:23 if you don't use Ivory Snow. 0:25 Helps them stay pretty. 0:27 - Oh, my Ivory (indistinct). 0:28 - Well, my Ivory Snow is mild like yours, 0:32 So it cleans nice and safe. 0:34 Mama, You'll love it. 0:36 Here, feel my blanket. 0:38 - Hmm, soft! 0:40 - Tell mommy, 0:42 woolens are always softer with Ivory Snow. 0:43 - My daddy's right. 0:46 - Right? 0:48 - You do know it all. 0:50 Spokesperson Hand or machine washing, 0:53 it's not special care 0:55 unless you use safe, gentle Ivory Snow. 0:56

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