P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Susie. 0:01 My surprise came. 0:02 - What'd you get? 0:04 - A baby brother. 0:05 I wanted a bike. 0:07 Oh, a baby's a lot of special. 0:09 Susie How come? 0:12 Billy Gotta cook his bottles 0:13 and save his diapers in a pail 0:15 and wash 'em in that. 0:18 Susie That? 0:20 Billy No, silly. That. 0:21 Ivory Snow. 0:23 Susie Why? 0:24 Billy Mommy says baby's gotta have safe diapers. 0:25 Susie What's "safe"? 0:29 Billy It's what don't leave anything 0:30 in his diaper to hurt him. Don't you know? 0:32 - I know babies are soft. I touched one once. 0:35 Billy Ivory Snow gets diapers soft. See? 0:39 And clean too. 0:43 - Billy, my mommy says 0:45 I'm getting a surprise soon. 0:46 - Oh, boy! 0:49 - Yeah, I hope it's roller skates. 0:50 Narrator Moral: Ivory Snow belongs in a baby's world 0:53 of special care for safest diapers possible. 0:56

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