P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (doorbell chimes) 0:01 Son Hi, come to see the baby ? 0:03 - Sure. 0:05 - It'll cost you a penny. 0:05 Mom, Jerome's here. 0:08 Mom Hello, Jerome. 0:10 - Hello, where's the baby? 0:11 Son Gotta look at this first. 0:13 - (Jerome) Why? 0:16 Son He came in all the special stuff. 0:16 Bottles you gotta cook, got his own soap too. 0:19 Jerome That? 0:22 Mom This Jerome, Ivory Snow, it's special for diapers. 0:23 Jerome Why? 0:27 Mom See how new and tender the baby is? 0:28 Jerome Yeah. 0:31 Mom Well his diapers 0:31 should have the safest kind of soap. 0:32 - What's safest? 0:35 Son That's what don't leave anything in diaper 0:36 to hurt him, don't you know? 0:39 Mom With Ivory Soap diapers are really clean 0:41 and safe, feels soft too. 0:43 - Yeah, so that's the baby. 0:46 Son That's him. 0:49 - Sure isn't much for a penny. 0:51 Announcer So, Ivory Snow belongs in a baby's world 0:53 of special care for safest diapers possible. 0:56

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