P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer In historic Washington, DC, 0:01 the priceless family christening robe 0:04 of president John Quincy Adams, nearly two centuries old, 0:05 a special treasure entrusted only 0:09 to the special washing care of Louise Hand Laundry 0:11 and Ivory Snow. 0:14 Miss Beulah Hall, laundry owner, tells why. 0:15 - I wouldn't risk washing heirloom lace 0:18 and delicate fabrics with laundry detergent. 0:21 But, I know Ivory Snow is safe, 0:23 mild like floating ivory. 0:26 That's why we use it every day 0:29 for our regular customers' nice things too. 0:30 Linens, lingerie, 0:34 sweaters, blankets. 0:37 These things were not meant for harsh wash day treatment. 0:39 You have to coax them clean. 0:43 I'd tell any housewife, 0:45 if she washes things she cares about, 0:47 regardless of their price, use Ivory Snow. 0:49 Hand or machine washing. 0:53 It really treats nice things as if they had to last forever. 0:55

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