P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright music) 0:01 (tense music) 0:05 Oscar Ornery Oscar, that's me, 0:06 and I'll tell you why I'm ornery. 0:08 Seems like I'm wearing the unsoftest diapers in town. 0:11 Oh, hiya, Doc. 0:15 Doc What's the matter, son? 0:16 You look like a marshmallow sitting on a cactus. 0:17 Oscar I feel that way. 0:20 These diapers could be a heap softer. 0:21 Doc Bet your Ma's been washing them in detergent 0:24 instead of Ivory Snow. 0:26 Ivory Snow's what we baby doctors recommend. 0:27 It leaves diapers far softer than detergents can 0:30 and safe, nothing to chafe tender skin. 0:34 Oscar Say, I'll just get Ma to try it. 0:37 (bright music) 0:40 Doc Well, Oscar, how's your rumble seat now? 0:42 Oscar Doc, from where I sit, Ivory Snow's the greatest. 0:44 Doc Yeah, it's made 'specially for softer, 0:48 safer baby wash. 0:51 Babies of America unite. 0:52 Get your Ma to get Ivory Snow. 0:55 It's the living end. 0:57

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