P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - [Woman Outside Nursery] You darling, 0:02 can't wait to take care of you myself. 0:04 Won't it be wonderful? 0:07 Announcer Wonderful, but be careful mother. 0:09 Remember that babies are born with sensitive skin, 0:12 some more sensitive than others. 0:15 Skin that's thinner, more tender, 0:17 easily chafed or irritated. 0:19 So wise mothers don't take chances 0:22 with detergent washed clothes. 0:24 They know protection starts with Ivory Snow, 0:26 only soap both Ivory safe and granulated for efficiency. 0:29 Mild enough, even for babies with sensitive skin. 0:33 Feel the softness of Ivory Snow baby wash, 0:37 far softer than detergents. 0:40 Even more important, Ivory Snow leaves everything safe, 0:42 no harsh deposits to chafe tender skin. 0:46 Doesn't your baby deserve this protection? 0:49 Use the soap so many doctors recommend, 0:52 Ivory Snow, mild enough even for babies with sensitive skin. 0:55

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