P&G: Ivory Snow, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mothers, can you remember what it felt like 0:00 to wear diapers? Well, we can. 0:03 When we were in diapers, we couldn't talk 0:06 and tell you how important softer diapers are. 0:09 Some of us wore them washed in Ivory Snow. 0:13 Female Child They're soft. 0:17 - [All Children Together] Soft. 0:18 - Many of us wore them washed in detergent. 0:19 Female Child They're not as soft. 0:23 - [All Children Together] Right. 0:24 How come every lady doesn't use Ivory Snow? 0:25

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John W. Hartman Center for Sales Advertising & Marketing History


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