P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boat engine roars) 0:02 (seagulls squawk) 0:05 (boat engine roars) 0:06 - Hi, I'm Bob Jason. 0:10 I skipper fishing boats 0:12 and I got the rough hands to prove it. 0:13 I've also got a baby in diapers, Tommy here. 0:15 And that's why Ivory Snow asked me 0:18 to take this softness test. 0:20 - We've asked Mr. Jason to decide 0:22 which diapers feel softer. 0:23 The pile washed in today's Ivory Snow 0:25 with built-in fabric softener, 0:27 or those washed in a leading detergent. 0:28 - This pile feels softer 0:30 Woman Read the tag, please. 0:31 Bob Today's Ivory Snow, with built-in fabric softener 0:32 Woman And the other tag? 0:35 Bob Detergent. 0:36 Hey Tommy, that's Ivory Snow. 0:37 It's softer. 0:39 Woman Right. 0:40 No detergent can give you that much softness. 0:41 Plus Ivory Snow purity and mildness 0:43 and softness helps protect against rubbing and chafing. 0:46 - If my rough hands can feel the difference. 0:49 I'm sure Tommy can. 0:51 You have it soft, don't you son? 0:53 Woman Get pure, mild Ivory Snow 0:54 with built-in fabric softener 0:56 More baby doctors recommend it. 0:57

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:17:07