P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Well, what do you think, Pa? 0:01 - He's is a doll-ski.(giggles) 0:02 - Except he's got his mother's red hair and tender skin. 0:03 - Sure, Ma, but his skin's so tender, 0:08 Sylvia tenderizes his diapers. 0:10 - Tenderizes? Diapers? 0:12 Sylvia That's what Louis calls the Ivory Snow 0:14 because it makes diapers so soft! (baby exclaims) 0:16 - Aww. 0:18 - The more powerful detergents get, 0:19 the more I run for Ivory Snow. 0:21 - Tenderizer for diapers! Only in America! (laughs) 0:23 (baby giggles) 0:28
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:09