P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (soft music) 0:00 Narrator A baby lives in a world of softness. 0:02 He likes the feeling of naturally soft diapers. 0:05 New Ivory Snow has natural softeners built into the soap. 0:09 New Ivory Snow gets diapers so soft 0:13 and so much whiter than before. 0:16 They'll even look safer, feel more comfortable. 0:18 No other product gives you all this softness and protection. 0:20 Get new improved Ivory Snow 0:24 with natural softeners built right in. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:07