P&G: Ivory Snow, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Ivory Snow is a big failure, 0:01 to soft and gentle for gritty overalls, 0:03 for dirty rugs, for greasy aprons, 0:06 for scruffy sneakers. 0:09 It's just too soft for big wash day jobs. 0:10 And if that weren't bad enough, 0:13 we've never heard a kind word from our best customers. 0:15 Babies don't talk, 0:18 so they can't tell us the diapers washed in Ivory Snow 0:19 with built in fabric softener 0:21 feels softer than detergent washed diapers, 0:23 but if they could talk, 0:26 they'd tell us Ivory Snow's a big success. 0:27
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:17:08