P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby babbling) 0:01 Narrator Now you take the test, Mr. Driscoll. 0:02 Which diaper is softer? 0:04 That's your honest opinion? 0:07 Well thank you, Mr. Driscoll. 0:09 The diaper on the left was washed with a popular detergent. 0:10 The one on the right with Ivory Snow 0:13 Which do you think is softer. 0:15 (baby babbling) 0:17 Narrator Well, thank you, Miss Allen. 0:19 Next, Mr. Cady, is one diaper softer? 0:20 Ivory Snow. Well thank you. 0:25 Miss Chin? 0:28 Yes, uh, Miss Chin, which is softer? 0:29 Thank you. 0:33 Next. Oh yes. 0:34 Miss Segmen, which do you think is softer? 0:36 When you want to prove that Ivory Snow washes 0:40 diapers softer than detergents wash diapers, 0:42 you ask the people who wear diapers. 0:44 So we did, and we found out 0:47 that more people who wear diapers know that Ivory Snow 0:49 with built-in fabric softener, washes diapers softer. 0:51 And the people who wear diapers should know better 0:55 than anybody shouldn't they? 0:57

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