P&G: Ivory Snow, 1960s

Transcription: Announcer By ordinary wash day standards, 0:01 Ivory Snow is a failure. 0:03 It's too soft to get tough with gritty overalls, 0:05 too general, to get the ground-in dirt out of rugs, 0:09 not strong enough for greasy aprons, 0:12 and not powerful enough to take on scuffy sneakers. 0:14 It's just too soft, too gentle for ordinary wash day wash 0:17 And if that weren't bad enough, 0:25 we've never heard a kind word from our best customers. 0:27 (baby cooing) 0:30 Babies don't talk. 0:31 They can't tell us they need something special. 0:33 Safe Ivory Snow, with its own built in fabric softener, 0:36 for softness detergents can't match. 0:39 And babies can't remind us that more baby doctors recommend 0:42 Ivory Snow for baby wash than any other product. 0:45 But if babies could talk, 0:51 (baby cooing) they'd tell us Ivory Snow is a big success. 0:54 (baby laughing) 0:58