P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft music) 0:01 (baby cries) 0:02 Announcer Pity the second baby. 0:03 Nothing is really his own. 0:04 His clothes once belonged to his older brother. 0:07 (baby coos) 0:12 His toys belonged to his older brother. 0:13 Even his crib belonged to his older brother. 0:20 Poor second baby. 0:23 Poor second baby, everything he gets is second hand. 0:26 And one thing he doesn't get at all, the extra softness 0:30 of Ivory Snow Wash diapers that his older brother had. 0:33 For when that older brother grew out of diapers 0:37 mother switched to detergent. 0:39 And when the second baby came along 0:41 she never switched back to Ivory Snow. 0:42 Poor second baby. 0:46 Doesn't his bottom deserve the same soft diapers, 0:48 the softness of Ivory Snow? 0:51 Ivory Snow with built in fabric softener. 0:53 Shouldn't you baby all your babies 0:55 with soft, safe Ivory Snow? 0:57

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Original permalink · Record added: 2025-04-22 23:17:08