P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (quirky music) 0:02 Announcer Want to make your baby jump for joy? 0:04 Put him into a jolly jumper and see what happens. 0:07 Jumping is every baby's idea of fun. 0:10 And now you can get this Jolly Jumper, worth 0:14 over $10, free for Ivory Snow boxtops. 0:16 This special package shows you how. 0:20 Jolly Jumper will keep your baby amused 0:23 and contented for hours at a time. 0:25 And because it's portable clamp fastens securely 0:28 to any doorway, your baby can be happy nearby 0:30 wherever you are busy. 0:34 You will be happy with his Ivory Snow baby wash too. 0:36 So clean, quite safe, so much softer than with detergents. 0:39 And remember, for a limited time only, 0:44 you can get this Jolly Jumper, worth 0:47 over $10, free for Ivory Snow boxtops. 0:49 Get all the details 0:53 on this specially marked Ivory Snow package. 0:54 It's at your local store now. 0:56 (quirky music) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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Original permalink · Record added: 2025-04-22 23:20:39