P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (construction machinery whirring) 0:01 - Hey, you want to test diapers for softness? 0:06 Yeah, diapers. 0:10 You've gotta have rough hands like these and a baby 0:12 like my little Carrie here. 0:14 I'm Cornell Collins and it was Ivory Snow that asked Carrie 0:16 and me to take their softness test. 0:19 - Which feels softer, Mr. Collins, Ivory Snow-washed diapers 0:21 or detergent-washed diapers? 0:24 - These are definitely softer. 0:25 Woman Read the tag, please. 0:27 - Hey, Today's Ivory Snow with built-in fabric softener. 0:28 How's that, spud? 0:32 (baby coos) - Right, detergent-washed diapers don't get the softness 0:34 of Ivory Snow's built-in fabric softener, 0:37 and the softer the diapers, the safer they are. 0:40 That's because softness helps protect against rubbing 0:42 and chafing. 0:44 - Safer, huh? That's for you, Carrie. 0:45 If my rough hands can feel a difference, 0:48 you know those diapers are soft. 0:50 Woman Get pure, mild Ivory Snow 0:53 with built-in fabric softener. 0:54 More baby doctors recommend it. 0:56

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