P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator We asked Mrs. Sandra Young 0:02 to come to our TV studio and help us prove 0:03 that a diaper washed in Ivory Snow 0:05 feels as soft as sterilized cotton. 0:08 - All right, Sandra, we're gonna rub your cheeks 0:11 with sterilized cotton and a diaper 0:12 that has been washed in Ivory Snow. 0:13 - Okay. 0:16 Man Which is softer? 0:22 - Do it again. 0:25 I believe it's this one. 0:29 Man Look. 0:31 - Oh, that's crazy. 0:32 I chose the diaper. 0:34 Narrator She said she'd always known 0:36 that Ivory Snow was safe and got things softer 0:37 than detergent, 0:39 but soft as sterilized cotton, who would have believed it? 0:40 Well, Curity does. 0:44 They make these stretch diapers 0:45 and new pre-fold stretch diapers, 0:46 and recommend using pure, mild Ivory Snow 0:49 to keep them soft and in shape. 0:51 Remember, for diapers that feel as soft 0:53 as sterilized cotton, 0:55 try Ivory Snow. 0:57 Curity recommends it. 0:58

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