P&G: Ivory Snow, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (airplane humming) 0:01 - Hi, I'm Steve Kinion. 0:12 You know those commercials for Ivory Snow 0:13 where the guys and their babies test diapers for softness, 0:15 rough hands and all? 0:18 Well, when I took the test with my little Michelle, 0:19 I didn't think I could feel any difference. 0:21 Not with my hands. 0:23 - All right, Mr. Kinion, 0:25 Ivory Snow washed diapers and detergent washed diapers. 0:26 Can you tell which feels softer? 0:28 - I sure can. 0:30 These are lots softer. 0:31 - Which are those? 0:32 - Today's Ivory Snow with built-in fabric softener. 0:33 Look, Michelle, it's Ivory Snow 0:36 (Michelle babbling) 0:37 - Right. 0:39 Detergents can't come close to Ivory Snow for softness, 0:40 and softness helps protect against rubbing and chafing. 0:43 After all, with the Ivory name, 0:46 softness and safety or what you'd expect. 0:47 - If my rough hands can feel a difference, 0:50 I know Michelle can. 0:51 Isn't that right, Michelle? 0:53 Woman Get pure mild Ivory Snow 0:55 with built-in fabric softener. 0:56 More baby doctors recommend it. 0:58

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