P&G: Ivory Snow, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator So gentle. 0:02 Ivory Snow. 0:03 For everything you wash with special care. 0:05 By hand or by machine, 0:08 there's nothing like wonderful Ivory Snow. 0:10 The snowman's right, 0:13 because Ivory Snow's the only soap 0:15 both Ivory-mild for safety and granulated for efficiency. 0:17 That makes it perfect. 0:22 Not only for filming nylons and lingerie 0:23 you do by hand, 0:26 but nice things you put in your washing machine 0:27 like blankets, bed spreads, 0:30 table linen. 0:32 And Ivory Snow is just made for baby things. 0:33 Diapers, dainty dresses, 0:36 everything that touches baby's tender skin. 0:38 Ivory Snow is the safest possible soap 0:41 you can buy for all these things. 0:43 Ivory mild, 99 and 44 100th percent pure. 0:45 And granulated for efficiency. 0:50 Yes, for everything you wash with special care, 0:52 by hand or machine, 0:55 there's nothing like wonderful Ivory Snow. 0:57


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