P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I know a mother-in-law is not supposed to give advice. 0:01 So when the kids acted up, not a word. 0:06 And when the muffins burn, not a word. 0:10 But when she started to do her best chenille bedspread 0:14 with a washday detergent, I had to say. 0:17 Dear, don't you have Ivory Snow? 0:21 - Yes. I use it for my nylons. 0:23 Mother-in-Law Well use it for that bedspread, too. 0:25 It's the safest possible soap. 0:27 It'll get your spread softer and fluffier 0:30 than that detergent ever did. 0:32 - But in the machine? 0:34 Mother-in-Law Of course. 0:35 It's the only soap that's ivory safe 0:36 and granulated for your machine. 0:39 It gets all the nice stains really clean. 0:41 There, see how much softer and fluffier that spread is? 0:44 - Wonderful. 0:48 And these curtains never came out so fresh before. 0:49 Thanks to your advice. 0:52 - Well, it's always safe to recommend wonderful Ivory Snow. 0:54

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