P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Aw, some people have it soft. 0:04 Sit around on soft old cushions, 0:07 playing with soft little old toys. 0:10 God, everything's super special. Pretty soft I'll say. 0:13 Narrator Yes, baby does have it pretty soft Tommy, 0:18 especially with Ivory Snow on the job. 0:20 Look at those cuddly soft diapers. 0:23 Ivory Snow leaves them light as air, 0:25 far softer than with wash day detergents 0:28 and free from irritating deposits. 0:30 Mild, gentle Ivory Snow treats everything baby wears 0:33 as tenderly as you'd treat baby himself. 0:37 It's the safest possible soap. 0:39 The only soap both Ivory safe and granulated 0:42 for efficiency in any machine. 0:45 Yes, it's a soft life for some people. 0:47 Pretty soft. 0:52 Woman Wonderful Ivory Snow. 0:54 Mm 0:56 so gentle. 0:58

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