P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Narrator) Every girl feels like a storybook princess 0:02 when she shows off her trousseau. 0:05 Delicate lingerie, lovely linens, 0:07 romantic little breakfast frocks, and a blanket 0:10 that's a dream of beauty. 0:14 And this princess knew how to take care 0:16 of her lovely things. 0:18 Now, married in her own little castle, 0:20 she washed them by machine with, 0:23 nu uh, not with with that wash day detergent. 0:25 Nice laundry deserves the safest possible soap. 0:28 That's it, Ivory Snow. 0:32 It's the only soap, both ivory safe and granulated to 0:34 get things really clean. 0:38 Gentle clean, leaves blankets far softer 0:40 and fluffier than wash day detergents. 0:42 Pampers pretty colors too. 0:45 So, whether your trousseau is still in the honeymoon stage 0:47 or has seen many wash days go by, get it gentle clean 0:51 in the machine with wonderful Ivory Snow. 0:55 Hmm. So gentle 0:59

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