P&G: Ivory Snow, 1950s
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Genre: Commercial
Year Published: 1950s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Everybody knows 0:02 babies are hard to photograph, 0:03 but not impossible if you start with a happy baby. 0:05 To get that happy baby 0:09 feed him well, love him a lot, 0:11 and keep him comfy with safety soft baby clothes 0:13 washed in Ivory Snow. 0:16 It's the safest possible soap. 0:19 The only soap that's ivory safe and granulated 0:21 for efficiency in your machine. 0:24 Diapers washed in Ivory Snow always come out 0:26 light as air, clean as sunshine, 0:29 far softer than if washed in strong soaps and detergents, 0:32 and free from irritating deposits 0:36 that can chaff baby's tender skin. 0:38 Ivory Snow treats baby things 0:41 as gently as you treat baby himself. 0:43 So for happier babies 0:47 and smiley-er baby pictures, get diapers and baby cloths 0:48 really clean, gentle clean with... 0:52 ♪ Wonderful Ivory Snow ♪ 0:55 Woman Mmm, so gentle. 0:58
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:20:09