P&G: Ivory Snow, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Presenter Everybody knows babies are hard to photograph, 0:02 but not impossible if you start with a happy baby. 0:05 To get that happy baby, 0:09 feed him well, 0:10 love him a lot, 0:12 and keep him comfy, 0:13 with safety-soft baby clothes washed in Ivory Snow. 0:14 It's the safest possible soap, 0:19 the only soap that's Ivory safe 0:21 and granulated for efficiency in your machine. 0:23 Diapers washed in Ivory Snow 0:26 always come out light as air, 0:28 clean as sunshine, 0:30 far softer than if washed in strong soaps and detergents, 0:32 and free from irritating deposits 0:36 that can chafe baby's tender skin. 0:38 Ivory Snow treats baby things 0:41 as gently as you treat baby himself. 0:43 So for happier babies and smileyer baby pictures, 0:46 get diapers and baby clothes really clean, 0:50 gentle clean, with- 0:53 ♪ Wonderful Ivory Snow ♪ 0:55 Commenter Hmm, so gentle. 0:58


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