P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby babbles) 0:03 Woman What she means is, 0:05 "My mommy washes everything nice in Ivory Snow." 0:07 And mommy does. Mommy knows that with Ivory Snow, 0:11 fine table linens stay fresh and lovely. 0:14 Woolen blankets come out fluffy and soft. 0:17 Curtains and bedspreads keep their fragile beauty. 0:20 The reason? 0:23 (baby babbles) 0:24 Because, as she says, Ivory Snow is safe. 0:26 In fact, it's the safest possible soap you can buy. 0:29 Ivory Safe. 0:33 99 and 44 one hundredths percent pure. 0:34 And today when so many nice things are washed by machine, 0:37 it's good to know Ivory Snow is granulated, 0:40 which makes it so efficient in any kind of washer. 0:43 The only soap, both ivory safe and granulated. 0:46 What's more? Ivory Snow, the safest possible soap 0:51 for nice baby clothes too. 0:54 (baby babbles) 0:56 It gets everything baby wears, 0:57 and especially diapers, so clean and soft. 0:59 Free of irritating deposits 1:03 that might chafe her tender skin. 1:04 And that's why she's so happy to say, 1:06 "My mommy washes everything nice in Ivory Snow." 1:09

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