P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ladies, there's big news about this 0:01 old favorite of yours. 0:03 I'm talking about new condensed Ivory Snow, 0:04 in this new package with the red sign here. 0:07 It's the same safe Ivory Snow, 0:10 99 and 44/100th percent pure. 0:12 Only now you get 17 percent more, 0:15 and at no extra cost. 0:18 You mothers know how wonderful 0:20 Ivory Snow is for baby clothes. 0:22 Gets everything so soft and safe. 0:24 That makes it perfect for 0:26 your own nice things, too. 0:27 Pylons, lingerie, fine woolens, 0:29 everything you wash with special care, 0:31 by hand or machine. 0:33 And now you get the same ivory mildness, 0:35 the same ivory safety, 0:38 plus more pure soap, more active suds, 0:40 more washing efficiency. 0:43 All at no extra cost. 0:45 Get new condensed Ivory Snow. 0:47 In the box with the red sign that says, 0:49 "Penny for penny, your best pure soap buy." 0:52 And for even greater value, 0:55 get the new giant economy sized box. 0:57

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