P&G: Ivory Snow, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The safest possible soap 0:02 for baby clothes is Ivory Snow. 0:03 May I borrow yours? 0:05 It gets diapers, dresses and things all soft and fluffy. 0:07 And Ivory Snow is granulated. 0:10 So efficient in the machine. 0:12 Yes, for all baby things. 0:14 Here's the perfect soap. 0:16 Wonderful Ivory Snow. 0:17


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John W. Hartman Center for Sales Advertising & Marketing History


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