P&G: Ivory Snow, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A baby's world is full of discovery. 0:01 Fascinating discoveries. 0:04 Some of them dangerous. 0:06 Others, safe as safe can be. 0:08 This young explorer is discovering 0:10 the safest possible soap 0:12 for everything she wears, Ivory Snow. 0:14 And her mommy's discovered she's happiest 0:17 in Ivory Snow washed clothes. 0:19 Free of irritating deposits 0:21 that might chafe her tender skin. 0:23 She's discovered that little shirts, 0:25 nighties, and of course diapers, 0:26 when washed in Ivory Snow, 0:29 come out so fluffy and soft. 0:31 Far softer than with detergent. 0:33 So safe and gentle. 0:36 And, pleasant discover, Ivory Snow is granulated; 0:38 dissolves so quickly in your washing machine. 0:42 The only soap both Ivory safe 0:45 and granulated for efficiency. 0:47 If you have a baby in your home, 0:50 you need the safest possible soap 0:52 for everything a baby wears. 0:54 Mild and gentle, Ivory Snow. 0:56

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Original permalink · Record added: 2025-04-22 23:20:08